Our Team
Wong Ju Han
Founder & CEO
Ju Han had previously worked in a major Indonesian conglomerate group in its Corporate Finance Division for 5 years from 2008 to 2013. Ju Han had also worked at major banks including DBS Bank, Mizuho Bank and Standard Chartered Bank, specializing in fund raising activities relating to mergers and acquisitions, corporate banking and wealth management. Currently, Ju Han is a Co-Founder and Shareholder of a number of investment holding companies that has interests spanning FinTech, Live-Streaming and Executive Education. He also has a shareholding interest in Nakajima Suisan (M) Sdn Bhd, a Malaysian subsidiary of Tokyo-based Nakajima-Suisan Group.
Cedric Khoo Hong Cheng
Co-Founder & COO
Cedric had led the strategic marketing and distribution of FMCG brands across the ASEAN markets. These have been executed via operating from established international and regional multi-national companies to start ups in Singapore, Malaysia, Thailand, Indonesia and Vietnam. He has proven experience in GM roles with P&L responsibility across various Asian markets. Cedric had also led commercial teams across the spectrum of sales force, marketing and supply chain with various business partners of diverse Asian cultures. In the last 12 years at Lam Soon Group, a major privately-owned FMCG company, he led his team in Vietnam to accomplish its corporate goals of a startup operation through a successful M&A deal and the expansion of its business in a market with a population base of 100 million. Cedric’s passion is to combine his skills towards a meaningful impact to the community via ESG initiatives.
